RealityLab: London was asked to join up with a dream team of technology providers
including Vodafone and Huawai as part of the APPEX technology project.
The aim of the project was to propose and demonstrate new applications and
combinations of technology within an omnichannel environment. Our brief was to bring the project to life in 360 video content by explaining the vision and technology involved, and by connecting these to the enhancements to the Vodafone customer's experience.
We worked closely with all parties to help simplify the complicated technological process into a more accessible format, and then filmed extensively with Vodafone to capture the elements from many different aspects of their operation across the country.
We are proud to say that the project was awarded first prize at the TM Forum technology showcase, and look forward to the broader roll out of the technology we previewed in the film.
According to Deepanshu Motani, Enterprise Architect at Vodafone Group:
Reality Lab helped the APPEX project team bring a unique and insightful edge to our presentation that our target audience could easily relate to and understand, in addition to being wowed through a virtual reality experience. The Reality Lab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process, allowing us to deliver the idea from initial thoughts into Virtual Reality, whilst always being assured under the challenging timelines. It was a pleasure to have worked with such a productive team.
Contact us to find out how we can help your business use 360 film effectively.
Services: 360 film / Graphics & UI / Editing & Sound Design / Samsung Gear VR