Realitylab: London
VR @ CES – What we saw, and what we liked...

So it’s Year Zero +1 in the VR industry, and I thought it might be worth taking some time to assess where the industry is right now from what we (and Freddy) saw at CES last week.  

VR @ CES – What we saw, and what we liked...

Marriott

A Year of Innovation

 

Summary

It's been a busy period for us, as in the wider world of VR. We've been helping corporate clients including Vodafone, Marriott, Liberty Global and the Concerto Group to apply VR and 360 video content into their businesses.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”
— Vodafone Group

We partnered with Vodafone and Huawei to provide VR support for their APPEX Catalyst - an initiative that seeks new ways to combine technologies in order to enhance customer service.

For Marriott International, we created an immersive VR experience to attract interest at their global events.

We also worked with our sister company, Maverick, to provide 360 content for Liberty Global's Technology Summit in Amsterdam: an annual event where they preview a number of exciting new technologies.

Finally, we worked with the Concerto Group to create a VR sales aid for a number of their most prestigious event spaces.

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We have also been active on the events front – running VR workshops, installations and participating in a variety of experiences across the medical, fashion and technology sectors, as well as providing 360 film content and support to some high profile game launches.

Talk to us to find out more about what we have been up to - and how we can help your organisation to use VR and 360 film effectively.

Hitting the Mark with Marriott International

Marriott has long been a technological innovator in the way that it reaches out to potential
partners and customers.

Their business challenge was to find a unique way to connect with their intended
audiences at live events.

Realitylab: London proposed a solution that involved both VR and gamification as a way of
ensuring standout, and of targeting the competitive nature of the clients that Marriott
wanted to attract and engage.

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Working closely alongside Marriott, we designed and produced a VR game that fused motion tracking with amazing graphics to place the user into a virtual branded world with the challenge of hitting as many targets as possible to be in with a chance of getting on to the leaderboard.

To find out more about how VR and gamification can enhance your publicity, contact us!

Services: VR / Game design & delivery / Graphics & UI / Unreal Engine / HTC Vive